JUST MEDIA will democratize access to media about criminal justice in order to challenge the veil of secrecy around the prison system; melt the walls among individuals, families, and communities inside and outside of prisons; and create a central and critical place for witnessing and healing where there is no longer a false wall between artists and activists.
JUST MEDIA is a new open-access, multi-media database for content related to criminal justice with three objectives:
• Provide an infrastructure to support advocacy efforts for systemic reform
• Empower storytellers to create new content about the criminal justice system
• Support healing for system-impacted individuals, families and communities
The broadest vision for JUST MEDIA is an online hub for filmmakers to connect to social change movements and increase the use of documentary and media to proactively and strategically shape the dominant narrative. The idea of broadly shifting the public perception of criminal justice by uniting artists and activists and deploying media assets from a central clearinghouse is a new model that can have applications to immigration, reproductive rights, and other social issues down the road.
The development of JUST MEDIA has relied on documentary filmmaker and Aubin Pictures founder Catherine Gund’s use of film and media in AIDS activism in the 1980s and 1990s, which was, in turn, influenced and informed by the newsreels of the civil rights movement.
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